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Summer Trends

Hey, Ulla friends! We’re back with another edition of “trends that we’re obsessing over.” Summer is here in all of its hot and sunny glory, and you might feel like you’re working for the weekend. Why not add a little…

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Ulla At Madisons Mom's Blog Summer Outing

Madison Mom’s Blog

With summer in full effect, the Ulla crew is looking for any excuse to get outside! This summer, Hilldale has partnered with the Madison Moms Blog to host kids playdates on Hilldale’s beautiful green lawn. At the playdate, we jumped…

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2018 Trends

Happy New Year, Madison! Obviously, any time you shop at Ulla, you’ll be getting a trendy frame, but if you’re wondering what the biggest trends of 2018 are so far, look no further! We’ve been seeing five big themes in the eyewear world: frames with gold accents, thin metal, flat matte, neutrals, and tortoise.

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Vision Expo West 2017

We love fall for a million reasons, but one of them is that we get to go to Vision Expo West and it’s not just because we get to go to Vegas!

If you’re not eye-geeks like we are, you may not know what Vision Expo West is. It’s a complete eye care event: fashion, education, and innovation (and even more fashion). With over 5,000 vendors, there’s a lot to do and see. This year, our fearless leader Brittany made the voyage to Vegas

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