Madison’s Premier Eyewear Shop
Curated Styles & Personalized Service
Our stunning selection of unique, stylish, and carefully crafted frames and sunglasses makes Ulla Eyewear Madison’s premier eyewear destination.
Featured Frames & Sunglasses
Eyewear for all means a pair fit just for you
Top finalist of America’s Finest Optical Retailers by INVISION Magazine
Locally owned and thoughtfully curated, Ulla is Madison’s destination for standout eyewear and personalized service.
Named One of America’s Finest Optical Retailers by INVISION Magazine
Mission statement or promise of quality service can go here.
“
Mel was wonderful to work with at Ulla! So helpful to guide me in the right direction for my new frames.
Liliana in Tom Davies
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Staff was very helpful in helping me pick out new frames and in ordering my new lenses.
Glasses arrived when promised. I have gone there in the past and will continue to do so.
Jonathan in Orgreen
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I have a glasses problem. In the best way possible. Ulla makes it possible to have glasses that fit my mood. A few of my recent acquisitions. 10/10 will continue to buy from them.
Niki in Theo
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Ulla is the best locally owned eyeglass store! They carry a wide array of beautiful frames and have outstanding customer service. I had a very positive experience working with Mel and would highly recommend Ulla to anyone and everyone looking for a distinguished pair of frames!
Ragen in Lindberg
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The folks I worked with both shopping and fitting were very friendly, patient, and helpful as I chose new frames and lenses. It’s great to have this boutique experience for something as core to my everyday as my glasses.
Alex in Tom Davies
LOCAL
INDEPENDENT
WOMAN-OWNED
A Boutique Eyewear Experience in Madison
Locally owned and operating at Hilldale Shopping Center, we’re an eyewear shop built on thoughtful styling, curated designer frames, and truly personalized service.
Ulla's Personalized Styling Experience
- Book your Appointment
- Try your Favorite Styles
- Find the Perfect Pair
We want you to love your eyewear!
Not completely satisfied?
We’ll restyle your glasses within 60 days.
- Restyle within 60 days
- Easy Process
- Confidence in your Purchase
