Proudly serving Madison since 1998, we aren’t just a premier shopping destination for independent eyewear: We’re also your local helpers for all your optical needs. Whether you’re a glasses aficionado looking to expand your collection, or are simply browsing for your first pair, we’re thrilled to be a part of your eyewear journey!
Ulla (pronounced OO-la), an iconic Madisonian, captivated the community with her standout eyewear. Eventually, she’d begin fulfilling requests, returning from her trips to her native Germany with eclectic, funky frames for her friends and neighbors. Their delight – and struggles finding such unique, fashion-forward glasses in the local market – spurred Ulla’s husband, Joe Graber, to found Ulla Eyewear in 1998.
After working in-store for eight years, Brittany Graber took over ownership and operations from her father in 2009. Under her direction, we continue to honor her step-mother’s trademark individuality: Combining tailored service from expert opticians, industry-leading lens technology, and a handcrafted frame selection that’s both timeless and cutting-edge, we’re here to help you bring your unique vision to life!