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Brittany Graber

President and Owner, ABOC

Life outside of Ulla:  I like to paint, run with my dog, cook and spend time with family and friends.

Why you enjoy your job: Running a business is extremely rewarding.  I get to work with a wonderful team of people, meet great customers and pick-out fabulous frames for the store.  We are there throughout the entire eyeglass experience making sure everyone walks out happy, looking great, and seeing their best.  Helping others is really important to us.

Love for other local businesses:  Muramoto,  Willy Street Co-op, Twigs, Madison Chocolate Co. and the list goes on….

Our Opticians

Here at Ulla Eyewear, our staff is more than just a team of salespeople. We are friendly, knowledgeable and well-trained opticians whose only objectives are to help guide you through our store of interesting and beautifully crafted frames, to choose lenses that best suit your prescription and lifestyle needs and to ensure you feel confident as you get out there to live your best life!


Sales Manager, ABOC

Life outside of UllaOutside of work I love spending time with family and wild Aussie pup Kingston.  You can find mesitting around a fire or the lake, playing music and enjoying the company of those I love most. I am always working on a variety of craft and home projects.

Why you enjoy your job:For me the best part of Ulla Eyewear is YOU! I love helping my clients find something new and fun.  I always want to push you a bit- move outside your comfort zone into a look that makes you feel confident and unique.  Stop in and see me, I want to meet you!

Love for other local businesses: As a Madison native I have grown up on a steady diet of local goodness! I frequent Brittingham Boats, RED Sushi, Table Wine and Buraka! Supporting local businesses is extremely important to me so I’m always on the hunt for something new.


Store Manager, ABOC

Life outside of Ulla: Reading, karaoke, dancing, and watching cheesy horror films on Netflix.

Why you enjoy your job: I love making sure every customer walks out looking fabulous with great vision in their new glasses.

Love for other local businesses: Cornblooms for amazing comfy shoes, Natspil for great food and music, local consignment shops where you can find one-of-a-kind pieces of clothing or furniture.



Life outside of Ulla: My favorite pastime outside of work is baking. I bake mostly layer cakes and enjoy experimenting with uncommon flavors. I will occasionally make cookies and donuts as well. I also love to draw and have dabbled in watercolors. When the weather is nice I love to go on bike rides or rent kayaks or paddleboards.

Ulla Eyewear Alia Galore

Why you enjoy your job: The best thing about this job is the people I work with. Coming from corporate retail, where there was constant staff turnover, to a small local business has been a refreshing change for me. Everyone who works in the store brings a unique personality to the team and is so knowledgeable about what we do. As the newest addition to the staff, I feel very welcomed and supported by my coworkers. Being part of the team at Ulla feels like being part of a family.

Love for other local businesses: As a baker, I have a special appreciation for sweet treats and frequent both Batch Bakehouse and Greenbush Bakery. I live near the capitol square and like to walk to nearby restaurants such as Merchant, Nattspil, and countless other locally owned establishments.



Life outside of Ulla: I am usually curled up with a good book, playing with my dog, or binge-watching Netflix or Hulu shows. I am a big Nintendo geek (usually I am either playing Super Smash Bros or Mario Kart), a huge comic book nerd, and a Marvel fanatic. I love to sing and play the piano. When the weather is nice, I love being outside, whether that be on the water or in nature.

Ulla Eyewear Mitch

Why you enjoy your job: I love working with people. Getting to know all kinds of people, from every background, is an amazing experience. I have a background in Anthropology, so learning about people is right up my alley. I love helping people think outside the box and choosing frames they normally would not choose for themselves. I also love working with a terrific team of people, who are dedicated to their job and being the best at what they do.

Love for other local businesses: You might be able to spot me at a few local restaurants, like the Great Dane and Jac’s, or supporting my doggo by letting him have some fun at Waggin’ Tails Doggie Dude Ranch, or Tabby and Jack’s for treats and toys.

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