Ulla Eyewear was featured on the WI57 Talk of the Town this week! Our sales manager Margot sat down for an interview to talk about all of the exciting things happening at Ulla!


Here at Ulla, we LOVE local partnerships, so what’s better than keeping it local within our own stomping grounds at Hilldale? Evereve is the perfect location to find contemporary women’s wear to pair with any of our fashionable frames.


Happy New Year, Madison! Obviously, any time you shop at Ulla, you’ll be getting a trendy frame, but if you’re wondering what the biggest trends of 2018 are so far, look no further! We’ve been seeing five big themes in the eyewear world: frames with gold accents, thin metal, flat matte, neutrals, and tortoise.


Ulla Eyewear is excited to announce that we have opened in our new location here in Hilldale Shopping Center!  To celebrate this momentous occasion (and the last 19 years serving the Madison community) we’re throwing a huge party! (more…)

Here at Ulla Eyewear we are lucky to have a staff that is like family (some of us even are) to each other.  Most of us have spent years together cultivating these relationships and creating a space where our clients feel welcome.  Now we’d like to bid farewell to one of our beloved opticians and welcome a new member to the Ulla Eyewear crew! (more…)

Yes, you read that right! Until the end of the year we’re giving you a free set of lenses! At Ulla Eyewear we feel strongly that everybody needs more then one pair of glasses (imagine if yours broke?! or maybe you have been dreaming of your first pair of prescription sunglasses) so we created this offer so help you get your hands on all your favorite Ulla frames! (more…)

We love fall for a million reasons, but one of them is that we get to go to Vision Expo West and it’s not just because we get to go to Vegas!

If you’re not eye-geeks like we are, you may not know what Vision Expo West is. It’s a complete eye care event: fashion, education, and innovation (and even more fashion). With over 5,000 vendors, there’s a lot to do and see. This year, our fearless leader Brittany made the voyage to Vegas (more…)

Through September 30th 2017 Ulla Eyewear is offering 6 month no interest financing on your frame and lens orders.  (more…)

Ulla Eyewear is excited to offer our customers a new alternative to accepting insurance.  We now can file your out of network reimbursement claims for most major vision plans!  The process is simple and allows you use your well deserved insurance benefits right here at Ulla Eyewear! (more…)