Blog
Ulla and Evereve: The Perfect Pair
Here at Ulla, we LOVE local partnerships, so what’s better than keeping it local within our own stomping grounds at Hilldale? Evereve is the perfect location to find contemporary women’s wear to pair with any of our fashionable frames. On…
2018 Trends
Happy New Year, Madison! Obviously, any time you shop at Ulla, you’ll be getting a trendy frame, but if you’re wondering what the biggest trends of 2018 are so far, look no further! We’ve been seeing five big themes in…
Vision Expo West 2017
We love fall for a million reasons, but one of them is that we get to go to Vision Expo West and it’s not just because we get to go to Vegas! If you’re not eye-geeks like we are, you may…
Winter Sunglass Trends ft. Barton Perreira
While sunglasses are most commonly thought of as a necessity during those steamy summer months good sun protection is vital all year long. We've partnered with Barton Perreira to bring you the must have trends for the Winter 2016/2017 season.…
WORLD SIGHT DAY 2016
We are just a few days away from Combat Blindness International's World Sight Day 2016. This Thursday evening we will celebrate the work of many around the world at the Marriott West here in Madison. Did you know that since…
Fall & Winter Trend- Tortoiseshell ft. Salt Optics
Tortoiseshell has long been a staple of eyewear; it's classic, easy to wear and there is are variations sure to fit any face. With the influx of vintage (nowadays maybe referred to as hipster?) looks tortoiseshell is exploding in many…