The ULLA Mission
Operating in its original Hilldale Shopping Center location since 1998, Ulla Eyewear is one of Madison’s only local, independent, and family-owned eyewear stores. Our stunning selection of unique and stylish frames for men, women, and children – along with exclusive lines and interesting accessories – makes Ulla Eyewear Madison’s premier eyewear shopping destination. In 2015 Ulla Eyewear was named a Fine-alist by INVISION Magazine as one of America’s Finest Optical Retailers.

BELLINGER

Bellinger’s focus is to make a statement and leave a lasting impression. Bellinger will always have that extra flavor that makes it interesting. more. . .

BELLINGER

Bellinger’s focus is to make a statement and leave a lasting impression. Bellinger will always have that extra flavor that makes it interesting.

BARTON PERREIRA

DEDICATED TO PURE LUXURY, BARTON PERREIRA’S APPROACH TO FASHION REDEFINES STYLE AND ELEGANCE. more. . .

BARTON PERREIRA

DEDICATED TO PURE LUXURY, BARTON PERREIRA’S APPROACH TO FASHION REDEFINES STYLE AND ELEGANCE.

FRANCIS KLEIN

Designed by, Francis Klein, this line is 100 percent handcrafted by French artisans. This Parisian family business creates each frame with the greatest care and passion using  more. . .

FRANCIS KLEIN

Designed by, Francis Klein, this line is 100 percent handcrafted by French artisans. This Parisian family business creates each frame with the greatest care and passion using

RES/REI

Handmade in Italy with love, RES/REI is about individuality. They don’t let fashion trends rule their style, but are aware that frames are tools for expression.  more. . .

RES/REI

Handmade in Italy with love, RES/REI is about individuality. They don’t let fashion trends rule their style, but are aware that frames are tools for expression.

SUNGLASSES

Summer is finally here, and ULLA is your number 1 spot to find all of the hottest new sunglasses styles and brands. more. . .

SUNGLASSES

Summer is finally here, and ULLA is your number 1 spot to find all of the hottest new sunglasses styles and brands.

FACE A FACE

The Inspiration - The Style
Free, Bold, Colorful, Face á Face's Style has a real character. Far from standardized fashion diktats and conformist trends. more. . .

FACE A FACE

The Inspiration - The Style
Free, Bold, Colorful, Face á Face's Style has a real character. Far from standardized fashion diktats and conformist trends.

MYKITA

MYKITA is a modern manufactory that combines precision craftsmanship with new technologies. more. . .

MYKITA

MYKITA is a modern manufactory that combines precision craftsmanship with new technologies.

MONOQOOL

The best industry level 3D laser printed polyamid frames.
Built up in layers of 0,1mm. Magically transforming white polyamide powder into an excellent comfortable frame. more. . .

MONOQOOL

The best industry level 3D laser printed polyamid frames.
Built up in layers of 0,1mm. Magically transforming white polyamide powder into an excellent comfortable frame.

FEB31st

FEB31st is expanding the eyewear landscape with the use of color, Italian design, and ecologically harvested wood species, bolivar and kauri.
http://www.feb31st.it/en/ more. . .

FEB31st

FEB31st is expanding the eyewear landscape with the use of color, Italian design, and ecologically harvested wood species, bolivar and kauri.
http://www.feb31st.it/en/

ETNIA BARCELONA

Etnia Barcelona is an independent brand of eyewear who has created a wide range of colors, collections and designs for everyone who wants to express him- or herself beyond the more. . .

ETNIA BARCELONA

Etnia Barcelona is an independent brand of eyewear who has created a wide range of colors, collections and designs for everyone who wants to express him- or herself beyond the

LINDBERG

LINDBERG eyewear tells the world you subscribe to a different way of thinking, and have connoisseur’s appreciation of exceptional design and high-quality materials. more. . .

LINDBERG

LINDBERG eyewear tells the world you subscribe to a different way of thinking, and have connoisseur’s appreciation of exceptional design and high-quality materials.

SALT OPTICS

Inspired by nature's effortless beauty, SALT. combines the best of California lifestyle and Japanese craftsmanship to create the finest in premium eyewear.
www.saltoptics.com more. . .

SALT OPTICS

Inspired by nature's effortless beauty, SALT. combines the best of California lifestyle and Japanese craftsmanship to create the finest in premium eyewear.
www.saltoptics.com

TOM DAVIES BESPOKE

All our frames are hand crafted using the finest materials. Each frame takes between 16 and 22 hours of close, detailed work by dedicated experts. more. . .

TOM DAVIES BESPOKE

All our frames are hand crafted using the finest materials. Each frame takes between 16 and 22 hours of close, detailed work by dedicated experts.

THEO

The most self-willed brand in the world more. . .

THEO

The most self-willed brand in the world

ZEAL

ZEAL Optics strives to create eye wear for every occasion. This is defined by our desire for products that fit our lives. From the need to perform to the need for action. more. . .

ZEAL

ZEAL Optics strives to create eye wear for every occasion. This is defined by our desire for products that fit our lives. From the need to perform to the need for action.

VUARNET

Vaurnet was born from a partnership between a Parisian optician and a French Alpine skiing legend. Discover the range of French-manufactured mineral lenses and experience unparalleled clarity of sight more. . .

VUARNET

Vaurnet was born from a partnership between a Parisian optician and a French Alpine skiing legend. Discover the range of French-manufactured mineral lenses and experience unparalleled clarity of sight

Welcome

Thanks for visiting the Ulla Eyewear website.  Here you can find just a small sampling of the brands and styles of frames we carry at our store.  We update the galleries often so make sure to check back regularly to see what is trending.  Also take a moment to browse our blog.  There you can find information on upcoming Ulla events, news from the glasses industry, fun and interesting stories, and much more.

FROM THE BLOG
Award Season Styles

Sometimes there are those fashion statements that leave a lasting impression on us. This year’s award show looks are still giving us all the feels. We don’t mean the fancy dresses or the perfectly pressed suits – the eyewear the celebs rocked on the red carpet had us begging for more!

Beyonce

It’s no secret Beyonce rocks every red carpet, but we especially love this all-black look from the Grammy Awards. Her monotone look is pulled together by her chic cat-eye inspired sunnies.

Face a Face cat-eye sunglasses

Want these Beyonce inspired sunglasses? Ulla Eyewear currently carries these black Face a Face cat-eye sunglasses. Looking to add a pop of color? Face a Face offers a variety of colors and styles of cat-eye sunglasses that will fit every style! Check out some of the Face a Face frames available at Ulla Eyewear here.

Jordan Peele

Jordan Peele was one of the winners at the Oscar awards this year, taking home an Oscar for best-original-screenplay on his first film Get Out. Jordan Peele not only rocked the Oscars red carpet with his all-white suit, but he also rocked a fabulous looking pair of wooden frames.

Feb 31st wooden frames

Find wooden frames like Jordan Peele’s at Ulla Eyewear with our Feb31st frame collection. Feb31st offers a variety of stylish wood frames for both men and women! Feb31st carries both wood and metal frames that help to elevate any look. Check out some of the frames available at Ulla Eyewear here.

Oprah

Oprah looked stylish as ever on the red carpet for the Golden Globe Awards. Her black cat-eye frames stepped up her red carpet style with a fun embellishment added onto the tops of her frames.

Francis Klein Frames

Francis Klein offers a variety of embellished frames that can make any style look fabulous. Whether you want a modest design like the pair above or an over-embellished pair to fit your fun personality, Francis Klein offers it all! Check out some of the Francis Klein frames available at Ulla Eyewear here.

Raefael Sadiq

A lot of men rocked glasses this award season on the red carpets. Raphael Saadiq, who attended the red carpet in a more casual look with a panto shaped optical frame, received an academy award nomination for co-writing the song “Mighty River” with Mary J. Blige for the Netflix movie “Mudbound”.

OKI Mykita Frames

These OKI frames from Mykita are the perfect match to Raphael’s eyewear style. Mykita frames are expertly crafted from ultra-light stainless steel to create the perfect fit for your face while providing all-day comfort. Check out some of the Mykita frames available at Ulla Eyewear here.

No matter what award show you’re into, you’ll always find some fabulous frames your favorite celebrities are wearing that you’ll swoon over. Find all your celeb-inspired frames only at Ulla Eyewear!

Evereve and Ulla Eyewear: Springtime Essentials

Springtime is right around the corner and if you’re anything like us you’ve already been daydreaming about the bright colors and pastels, geometric shapes, floral patterns and vintage styles that are taking over spring fashion by storm. Make sure your wardrobe is up to date for the upcoming spring season by shopping for all your fashion and accessory needs at Ulla Eyewear and Evereve.

Evereve and Ulla Eyewear Flower Kimono Outfit and Frames

Bold patterns and florals are HUGE this spring. Mix up your wardrobe by adding this Delilah Border Floral Kimono statement piece from Evereve, located in the Hilldale Shopping Center. Wear this kimono with a distressed pair of jeans and a solid color cami for a relaxed and casual look.

To add a little pop of fun to this outfit, try accessorizing with a bold statement necklace and a pair of magenta frames from Etnia Barcelona. These metal cat-eye frames are a bright feminine addition to any outfit.

Evereve and Ulla Eyewear Floral Jacket Outfit and Frames

In need of a chic business casual look? Try pairing this Archer Floral Boyfriend Jacket with a pair of neutral jeans and simple accessories. This stylish floral jacket can be dressed up for the office or worn with a simple white t-shirt underneath for a put together casual style. Add to this look with a simple necklace from The Giving Keys.

Don’t forget the finishing touches to this look by pairing it with a pair of STIJLI frames from Face a Face. A titanium frame will be lightweight but substantial and is a great way to draw attention to your eyes without overwhelming your look. This gorgeous mint color is so on trend with spring fashion, and will brighten up your wardrobe!

Evereve and Ulla Eyewear Casual Striped Outfit and Frames

For a casual everyday look think comfy materials and simple stripes. This Kimono Striped Sweatshirt from Evereve is the perfect shirt to throw on and go while feeling comfortable all day and looking stylish while doing so.

You can finish the look by adding a pair of chunkier frames; like these by Barton Perreira and a sparkly shoe. The combo of titanium and chestnut tortoise gives the perfect “old is new” vibe, making you a trendsetter every time you wear them!

Evereve and Ulla Eyewear Accessories and Frames

You don’t have to buy a whole new wardrobe for this spring season, just pick up a few accessories to make your outfits pop! Try this floral hat from Evereve to pair with any casual outfit, and these new suede black sneakers are the perfect addition to any outfit this spring.

To pull together any look this spring season, don’t forget a fabulous pair of sunglasses like these floral Hampstead sunglasses from Etnia Barcelona. These unique aviator sunnies have natural mineral glass lenses to give you the clearest sight possible. Good for you, and great for your outfit.

Spring is the perfect time to pair some of the fabulous and unique frames that Ulla Eyewear offers so your everyday looks will make bold and stylish fashion statements. Stop by Ulla Eyewear in the Hilldale Shopping Center to find your perfect pair of frames and sunglasses that will be your fashion statement piece. Make sure you get into Evereve to add some new essentials to your wardrobe to pair with your new fabulous frames this spring season!

Featured frames:

WI 57 Talk of the Town Featuring Ulla Eyewear!

Ulla Eyewear was featured on the WI57 Talk of the Town this week! Our sales manager Margot sat down for an interview to talk about all of the exciting things happening at Ulla!

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