Operating in its original Hilldale Shopping Center location since 1998, Ulla Eyewear is one of Madison’s only local, independent, and family-owned eyewear stores. Our stunning selection of unique and stylish frames for men, women, and children – along with exclusive lines and interesting accessories – makes Ulla Eyewear Madison’s premier eyewear shopping destination.
In 2015 Ulla Eyewear was named a Fine-alist by INVISION Magazine as one of America’s Finest Optical Retailers.
Vaurnet was born from a partnership between a Parisian optician and a French Alpine skiing legend. Discover the range of French-manufactured mineral lenses and experience unparalleled clarity of sight more. . .
Vaurnet was born from a partnership between a Parisian optician and a French Alpine skiing legend. Discover the range of French-manufactured mineral lenses and experience unparalleled clarity of sight
Thanks for visiting the Ulla Eyewear website. Here you can find just a small sampling of the brands and styles of frames we carry at our store. We update the galleries often so make sure to check back regularly to see what is trending. Also take a moment to browse our blog. There you can find information on upcoming Ulla events, news from the glasses industry, fun and interesting stories, and much more.
Sometimes there are those fashion statements that leave a lasting impression on us. This year’s award show looks are still giving us all the feels. We don’t mean the fancy dresses or the perfectly pressed suits – the eyewear the celebs rocked on the red carpet had us begging for more!
It’s no secret Beyonce rocks every red carpet, but we especially love this all-black look from the Grammy Awards. Her monotone look is pulled together by her chic cat-eye inspired sunnies.
Want these Beyonce inspired sunglasses? Ulla Eyewear currently carries these black Face a Face cat-eye sunglasses. Looking to add a pop of color? Face a Face offers a variety of colors and styles of cat-eye sunglasses that will fit every style! Check out some of the Face a Face frames available at Ulla Eyewear here.
Jordan Peele was one of the winners at the Oscar awards this year, taking home an Oscar for best-original-screenplay on his first film Get Out. Jordan Peele not only rocked the Oscars red carpet with his all-white suit, but he also rocked a fabulous looking pair of wooden frames.
Find wooden frames like Jordan Peele’s at Ulla Eyewear with our Feb31st frame collection. Feb31st offers a variety of stylish wood frames for both men and women! Feb31st carries both wood and metal frames that help to elevate any look. Check out some of the frames available at Ulla Eyewear here.
Oprah looked stylish as ever on the red carpet for the Golden Globe Awards. Her black cat-eye frames stepped up her red carpet style with a fun embellishment added onto the tops of her frames.
Francis Klein offers a variety of embellished frames that can make any style look fabulous. Whether you want a modest design like the pair above or an over-embellished pair to fit your fun personality, Francis Klein offers it all! Check out some of the Francis Klein frames available at Ulla Eyewear here.
A lot of men rocked glasses this award season on the red carpets. Raphael Saadiq, who attended the red carpet in a more casual look with a panto shaped optical frame, received an academy award nomination for co-writing the song “Mighty River” with Mary J. Blige for the Netflix movie “Mudbound”.
These OKI frames from Mykita are the perfect match to Raphael’s eyewear style. Mykita frames are expertly crafted from ultra-light stainless steel to create the perfect fit for your face while providing all-day comfort. Check out some of the Mykita frames available at Ulla Eyewear here.
No matter what award show you’re into, you’ll always find some fabulous frames your favorite celebrities are wearing that you’ll swoon over. Find all your celeb-inspired frames only at Ulla Eyewear!
Springtime is right around the corner and if you’re anything like us you’ve already been daydreaming about the bright colors and pastels, geometric shapes, floral patterns and vintage styles that are taking over spring fashion by storm. Make sure your wardrobe is up to date for the upcoming spring season by shopping for all your fashion and accessory needs at Ulla Eyewearand Evereve.
Bold patterns and florals are HUGE this spring. Mix up your wardrobe by adding this Delilah Border Floral Kimono statement piece from Evereve, located in the Hilldale Shopping Center. Wear this kimono with a distressed pair of jeans and a solid color cami for a relaxed and casual look.
To add a little pop of fun to this outfit, try accessorizing with a bold statement necklace and a pair of magenta frames from Etnia Barcelona. These metal cat-eye frames are a bright feminine addition to any outfit.
In need of a chic business casual look? Try pairing this Archer Floral Boyfriend Jacket with a pair of neutral jeans and simple accessories. This stylish floral jacket can be dressed up for the office or worn with a simple white t-shirt underneath for a put together casual style. Add to this look with a simple necklace from The Giving Keys.
Don’t forget the finishing touches to this look by pairing it with a pair of STIJLI frames from Face a Face. A titanium frame will be lightweight but substantial and is a great way to draw attention to your eyes without overwhelming your look. This gorgeous mint color is so on trend with spring fashion, and will brighten up your wardrobe!
For a casual everyday look think comfy materials and simple stripes. This Kimono Striped Sweatshirt from Evereve is the perfect shirt to throw on and go while feeling comfortable all day and looking stylish while doing so.
You can finish the look by adding a pair of chunkier frames; like these by Barton Perreira and a sparkly shoe. The combo of titanium and chestnut tortoise gives the perfect “old is new” vibe, making you a trendsetter every time you wear them!
You don’t have to buy a whole new wardrobe for this spring season, just pick up a few accessories to make your outfits pop! Try this floral hat from Evereve to pair with any casual outfit, and these new suede black sneakers are the perfect addition to any outfit this spring.
To pull together any look this spring season, don’t forget a fabulous pair of sunglasses like these floral Hampstead sunglasses from Etnia Barcelona. These unique aviator sunnies have natural mineral glass lenses to give you the clearest sight possible. Good for you, and great for your outfit.
Spring is the perfect time to pair some of the fabulous and unique frames that Ulla Eyewear offers so your everyday looks will make bold and stylish fashion statements. Stop by Ulla Eyewear in the Hilldale Shopping Center to find your perfect pair of frames and sunglasses that will be your fashion statement piece. Make sure you get into Evereve to add some new essentials to your wardrobe to pair with your new fabulous frames this spring season!
"I purchased my last set of frames at Ulla Eyewear and have never received so many compliments on a pair of eyeglasses. I always seek out the same clerk, who has never steered me wrong."
"Margot was very helpful with my glasses and sunclip purchases. She was very pleasant and friendly and let me take the time I needed to make my selections. She is very knowledgeable about the Ulla products."
"I purchased a pair of glasses and sunglasses here, and would recommend it over other places I've been. Neil was very helpful and knowledgeable in terms of recommending options that will work for me and my prescription."
"I love them!! They are light - forget that they are on. I am so happy that I got them even if they cost more than my usual ones - they are worth it."
"I was recently in to pick out glasses for the first time in 7 years. Styles have changed a lot however I had expert help and exquisite, youthful guidance from Emma. She earned my trust and I would definitely seek her opinion in the future!"