The ULLA Mission
Operating in its original Hilldale Shopping Center location since 1998, Ulla Eyewear is one of Madison’s only local, independent, and family-owned eyewear stores. Our stunning selection of unique and stylish frames for men, women, and children – along with exclusive lines and interesting accessories – makes Ulla Eyewear Madison’s premier eyewear shopping destination. In 2015 Ulla Eyewear was named a Fine-alist by INVISION Magazine as one of America’s Finest Optical Retailers.

BARTON PERREIRA

DEDICATED TO PURE LUXURY, BARTON PERREIRA’S APPROACH TO FASHION REDEFINES STYLE AND ELEGANCE. more. . .

BARTON PERREIRA

DEDICATED TO PURE LUXURY, BARTON PERREIRA’S APPROACH TO FASHION REDEFINES STYLE AND ELEGANCE.

FRANCIS KLEIN

Designed by, Francis Klein, this line is 100 percent handcrafted by French artisans. This Parisian family business creates each frame with the greatest care and passion using  more. . .

FRANCIS KLEIN

Designed by, Francis Klein, this line is 100 percent handcrafted by French artisans. This Parisian family business creates each frame with the greatest care and passion using

RES/REI

Handmade in Italy with love, RES/REI is about individuality. They don’t let fashion trends rule their style, but are aware that frames are tools for expression.  more. . .

RES/REI

Handmade in Italy with love, RES/REI is about individuality. They don’t let fashion trends rule their style, but are aware that frames are tools for expression.

SUNGLASSES

Summer is finally here, and ULLA is your number 1 spot to find all of the hottest new sunglasses styles and brands. more. . .

SUNGLASSES

Summer is finally here, and ULLA is your number 1 spot to find all of the hottest new sunglasses styles and brands.

FACE A FACE

The Inspiration - The Style
Free, Bold, Colorful, Face á Face's Style has a real character. Far from standardized fashion diktats and conformist trends. more. . .

FACE A FACE

The Inspiration - The Style
Free, Bold, Colorful, Face á Face's Style has a real character. Far from standardized fashion diktats and conformist trends.

MYKITA

MYKITA is a modern manufactory that combines precision craftsmanship with new technologies. more. . .

MYKITA

MYKITA is a modern manufactory that combines precision craftsmanship with new technologies.

MONOQOOL

The best industry level 3D laser printed polyamid frames.
Built up in layers of 0,1mm. Magically transforming white polyamide powder into an excellent comfortable frame. more. . .

MONOQOOL

The best industry level 3D laser printed polyamid frames.
Built up in layers of 0,1mm. Magically transforming white polyamide powder into an excellent comfortable frame.

FEB31st

FEB31st is expanding the eyewear landscape with the use of color, Italian design, and ecologically harvested wood species, bolivar and kauri.
http://www.feb31st.it/en/ more. . .

FEB31st

FEB31st is expanding the eyewear landscape with the use of color, Italian design, and ecologically harvested wood species, bolivar and kauri.
http://www.feb31st.it/en/

ETNIA BARCELONA

Etnia Barcelona is an independent brand of eyewear who has created a wide range of colors, collections and designs for everyone who wants to express him- or herself beyond the more. . .

ETNIA BARCELONA

Etnia Barcelona is an independent brand of eyewear who has created a wide range of colors, collections and designs for everyone who wants to express him- or herself beyond the

LINDBERG

LINDBERG eyewear tells the world you subscribe to a different way of thinking, and have connoisseur’s appreciation of exceptional design and high-quality materials. more. . .

LINDBERG

LINDBERG eyewear tells the world you subscribe to a different way of thinking, and have connoisseur’s appreciation of exceptional design and high-quality materials.

SALT OPTICS

Inspired by nature's effortless beauty, SALT. combines the best of California lifestyle and Japanese craftsmanship to create the finest in premium eyewear.
www.saltoptics.com more. . .

SALT OPTICS

Inspired by nature's effortless beauty, SALT. combines the best of California lifestyle and Japanese craftsmanship to create the finest in premium eyewear.
www.saltoptics.com

TOM DAVIES BESPOKE

All our frames are hand crafted using the finest materials. Each frame takes between 16 and 22 hours of close, detailed work by dedicated experts. more. . .

TOM DAVIES BESPOKE

All our frames are hand crafted using the finest materials. Each frame takes between 16 and 22 hours of close, detailed work by dedicated experts.

THEO

The most self-willed brand in the world more. . .

THEO

The most self-willed brand in the world

ZEAL

ZEAL Optics strives to create eye wear for every occasion. This is defined by our desire for products that fit our lives. From the need to perform to the need for action. more. . .

ZEAL

ZEAL Optics strives to create eye wear for every occasion. This is defined by our desire for products that fit our lives. From the need to perform to the need for action.

VAURNET

Vaurnet was born from a partnership between a Parisian optician and a French Alpine skiing legend. Discover the range of French-manufactured mineral lenses and experience unparalleled clarity of sight more. . .

VAURNET

Vaurnet was born from a partnership between a Parisian optician and a French Alpine skiing legend. Discover the range of French-manufactured mineral lenses and experience unparalleled clarity of sight

Welcome

Thanks for visiting the Ulla Eyewear website.  Here you can find just a small sampling of the brands and styles of frames we carry at our store.  We update the galleries often so make sure to check back regularly to see what is trending.  Also take a moment to browse our blog.  There you can find information on upcoming Ulla events, news from the glasses industry, fun and interesting stories, and much more.

FROM THE BLOG
BUY ONE GET ONE! Click here for details!

Yes, you read that right! Until the end of the year we’re giving you a free set of lenses! At Ulla Eyewear we feel strongly that everybody needs more then one pair of glasses (imagine if yours broke?! or maybe you have been dreaming of your first pair of prescription sunglasses) so we created this offer so help you get your hands on all your favorite Ulla frames! (more…)

Vision Expo West 2017

We love fall for a million reasons, but one of them is that we get to go to Vision Expo West and it’s not just because we get to go to Vegas!

If you’re not eye-geeks like we are, you may not know what Vision Expo West is. It’s a complete eye care event: fashion, education, and innovation (and even more fashion). With over 5,000 vendors, there’s a lot to do and see. This year, our fearless leader Brittany made the voyage to Vegas to find us some amazing new stuff to offer you – our amazing customers!

When you walk into the expo, you are immediately overwhelmed with the amount of wonderful designs incorporating colors, new styles, and cutting-edge technologies. And when we say overwhelmed, we mean that in the best way possible… this place is basically a dream for people like us. This event is an amazing way for us to keep up on the up and coming trends and technologies in the eyewear industry. Going to this each year is a simple and easy way to make sure we can offer you the best of the best, and the trendiest of the trendy!

What’s so amazing about going to events like these is that even though we’ve been in this business for almost two decades, we are still surprised by what we find. Just when we’ve thought we’ve seen all the possible ways a frame could be designed, we stumble upon a new line with unique features and materials we’ve never seen used before.

Although this whole thing may seem pretty surface-level for us, the opposite is true! Vision Expo West inspires elements of the direction of Ulla Eyewear’s offering; not only does it influence the products we carry, but it also kick-starts the creative process of dreaming up our visual merchandising. It’s an amazing opportunity to connect with other people in the industry from all over the country – you wouldn’t believe the number of friends we’ve made!

We left with our passion rejuvenated and are excited to expand our collection of kids frames and introduce a new Danish frame line (to be announced)! Stay tuned on our website and on social media for future announcements.

 

6 Month No Interest Financing – Available Now!

Through September 30th 2017 Ulla Eyewear is offering 6 month no interest financing on your frame and lens orders.  (more…)