The ULLA Mission
Operating in its original Hilldale Shopping Center location since 1998, Ulla Eyewear is one of Madison’s only local, independent, and family-owned eyewear stores. Our stunning selection of unique and stylish frames for men, women, and children – along with exclusive lines and interesting accessories – makes Ulla Eyewear Madison’s premier eyewear shopping destination. In 2015 Ulla Eyewear was named a Fine-alist by INVISION Magazine as one of America’s Finest Optical Retailers.

RES/REI- NEW FRAME LINE!

Handmade in Italy with love, RES/REI is about individuality. They don’t let fashion trends rule their style, but are aware that frames are tools for expression.  more. . .

RES/REI- NEW FRAME LINE!

Handmade in Italy with love, RES/REI is about individuality. They don’t let fashion trends rule their style, but are aware that frames are tools for expression.

BARTON PERREIRA

DEDICATED TO PURE LUXURY, BARTON PERREIRA’S APPROACH TO FASHION REDEFINES STYLE AND ELEGANCE. more. . .

BARTON PERREIRA

DEDICATED TO PURE LUXURY, BARTON PERREIRA’S APPROACH TO FASHION REDEFINES STYLE AND ELEGANCE.

SUNGLASSES

Summer is finally here, and ULLA is your number 1 spot to find all of the hottest new sunglasses styles and brands. more. . .

SUNGLASSES

Summer is finally here, and ULLA is your number 1 spot to find all of the hottest new sunglasses styles and brands.

FACE A FACE

The Inspiration - The Style
Free, Bold, Colorful, Face á Face's Style has a real character. Far from standardized fashion diktats and conformist trends. more. . .

FACE A FACE

The Inspiration - The Style
Free, Bold, Colorful, Face á Face's Style has a real character. Far from standardized fashion diktats and conformist trends.

WOOW

Between traditional and casual, chic and off-beat with a 'trendy London' feel. The WOOW style will speak to all women and men with a sense of humor. more. . .

WOOW

Between traditional and casual, chic and off-beat with a 'trendy London' feel. The WOOW style will speak to all women and men with a sense of humor.

MYKITA

MYKITA is a modern manufactory that combines precision craftsmanship with new technologies. more. . .

MYKITA

MYKITA is a modern manufactory that combines precision craftsmanship with new technologies.

MONOQOOL

The best industry level 3D laser printed polyamid frames.
Built up in layers of 0,1mm. Magically transforming white polyamide powder into an excellent comfortable frame. more. . .

MONOQOOL

The best industry level 3D laser printed polyamid frames.
Built up in layers of 0,1mm. Magically transforming white polyamide powder into an excellent comfortable frame.

FEB31st

FEB31st is expanding the eyewear landscape with the use of color, Italian design, and ecologically harvested wood species, bolivar and kauri.
http://www.feb31st.it/en/ more. . .

FEB31st

FEB31st is expanding the eyewear landscape with the use of color, Italian design, and ecologically harvested wood species, bolivar and kauri.
http://www.feb31st.it/en/

ETNIA BARCELONA

Etnia Barcelona is an independent brand of eyewear who has created a wide range of colors, collections and designs for everyone who wants to express him- or herself beyond the more. . .

ETNIA BARCELONA

Etnia Barcelona is an independent brand of eyewear who has created a wide range of colors, collections and designs for everyone who wants to express him- or herself beyond the

LINDBERG

LINDBERG eyewear tells the world you subscribe to a different way of thinking, and have connoisseur’s appreciation of exceptional design and high-quality materials. more. . .

LINDBERG

LINDBERG eyewear tells the world you subscribe to a different way of thinking, and have connoisseur’s appreciation of exceptional design and high-quality materials.

SALT OPTICS

Inspired by nature's effortless beauty, SALT. combines the best of California lifestyle and Japanese craftsmanship to create the finest in premium eyewear.
www.saltoptics.com more. . .

SALT OPTICS

Inspired by nature's effortless beauty, SALT. combines the best of California lifestyle and Japanese craftsmanship to create the finest in premium eyewear.
www.saltoptics.com

TOM DAVIES BESPOKE

All our frames are hand crafted using the finest materials. Each frame takes between 16 and 22 hours of close, detailed work by dedicated experts. more. . .

TOM DAVIES BESPOKE

All our frames are hand crafted using the finest materials. Each frame takes between 16 and 22 hours of close, detailed work by dedicated experts.

THEO

The most self-willed brand in the world more. . .

THEO

The most self-willed brand in the world

ZEAL

ZEAL Optics strives to create eye wear for every occasion. This is defined by our desire for products that fit our lives. From the need to perform to the need for action. more. . .

ZEAL

ZEAL Optics strives to create eye wear for every occasion. This is defined by our desire for products that fit our lives. From the need to perform to the need for action.

VAURNET

Vaurnet was born from a partnership between a Parisian optician and a French Alpine skiing legend. Discover the range of French-manufactured mineral lenses and experience unparalleled clarity of sight more. . .

VAURNET

Vaurnet was born from a partnership between a Parisian optician and a French Alpine skiing legend. Discover the range of French-manufactured mineral lenses and experience unparalleled clarity of sight

Welcome

Thanks for visiting the Ulla Eyewear website.  Here you can find just a small sampling of the brands and styles of frames we carry at our store.  We update the galleries often so make sure to check back regularly to see what is trending.  Also take a moment to browse our blog.  There you can find information on upcoming Ulla events, news from the glasses industry, fun and interesting stories, and much more.

FROM THE BLOG
Fall & Winter Trend- Tortoiseshell ft. Salt Optics

Tortoiseshell has long been a staple of eyewear; it’s classic, easy to wear and there is are variations sure to fit any face.  With the influx of vintage (nowadays maybe referred to as hipster?) looks tortoiseshell is exploding in many different ways across frame brands worldwide.

What makes a frame “Tortoiseshell”? (more…)

Little Black Dress Affair at Hilldale- TOMORROW

We are so proud to partner with Hilldale Shopping Center for the 4th Annual Little Black Dress Affair.

Purchase your tickets here by the end of the day to receive an early bird discount.  But don’t worry you can get them the day of the event if needed.

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Look out for models in the fashion show wearing the latest and greatest for all fall fashion- especially specs by Ulla Eyewear!!

 

We look forward to seeing you all there

Meet Emma!
Emma

 

Meet the newest member of the Ulla family- EMMA!  This Madison native comes to us from Bernie’s Rock Shop and brings years of experience with her.

Emma is currently deciding between these frames by Mykita, Res/Rei, Francis Klein and Face a Face… but realistically she may get them all!

 

Do you have a favorite?  Make sure to stop by Ulla soon to welcome Emma.