Summer in Madison is a vibe—warm lake breezes, colorful Terrace chairs, and that spontaneous energy that only our city can create. And when June 8 rolls around, we have another reason to celebrate everything we love about the 608. That’s…
The Ultimate Guide to Choosing Sunglasses for Your Face Shape Sunglasses aren't just for protecting your eyes; they can enhance your look when chosen to complement your face shape. Whether your face is round, square, heart-shaped, oval, or diamond, there’s…
Ulla Eyewear is thrilled to announce our newest partnership with the Danish brand Orgreen Optics ! We’ve been on the hunt for a brand that offers some range. We wanted a thin, metal option (that's both classic and punchy!),…
When it's cold and grey outside, what better way to perk you up than a fresh pair of glasses? Treat yourself to some serious specs appeal—we promise it’ll brighten your day and your vision! From January 23-26, enjoy up to…
As the holiday season approaches, we reflect on the importance of giving back to our community. It is a time when generosity and kindness take center stage, reminding us of the impact our actions can have on those around us.…
We are excited to announce our first frame show with the French eyewear brand Dilem! Dilem is primarily known for its interchangeable temples but is also notable for its bright colors and wearable shapes. Each frame purchased comes with not…
Celebrate 26 Years of Fabulous Frames with Us! 🎉🕶️ Can you believe it's been 26 years of keeping your eyes stylish and protected? We're raising our glasses to celebrate our anniversary with you! 🥂 We work hard to bring you…
Are you a fashion-forward individual who would love to win a fabulous pair of glasses? Do you want to upgrade your style? Well, you’re in luck because we’re hosting an exciting social media contest with $1,700 in designer eyewear! For…
Summer is in full swing, and what better way to celebrate the sunny days ahead than with a fabulous summer sale! From July 11th to July 14th, we are offering an incredible 20-50% off on frames and sunglasses. Whether you're…
The last of our new collections to arrive is the Italian-designed Oscar Mamooi. Using nature as their inspiration, OM creates sculptural frames that echo the motion and asymmetry of their muse. Not afraid to push shape and proportion boundaries, Oscar…