Celebrate 608 Day with Style, Savings & Giving Back at Ulla Eyewear

Summer in Madison is a vibe—warm lake breezes, colorful Terrace chairs, and that spontaneous energy that only our city can create. And when June 8 rolls around, we have another reason to celebrate everything we love about the 608. That’s right—608 Day is back, and we’re marking the occasion with a two-day eyewear event you won’t want to miss!

What is 608 Day?

608 Day is Madison’s unofficial holiday, celebrating all things local: food, music, small businesses, and the unmistakable summer magic of our city. From State Street strolls to surprise concerts, it’s the perfect excuse to explore, indulge, and support the community that makes the 608 so special.

Celebrate with Us – June 7 & 8

At Ulla Eyewear, we’re joining the city-wide celebration with exclusive deals, summer style, and a chance to give back to our community.

350 Frames at Just $60.80, $160.80, or $260.80!

We’re making it easy to find your new favorite pair of glasses with select frames marked down up to 80% off. Choose from 350 curated styles priced at just $60.80, $160.80, or $260.80 with the purchase of lenses. Whether you're into bold statements, minimalist designs, or anything in between, we’ve got the look for you.

Our Best Lens Deal Ever: 3-for-1 Great Price Lens Offer

Now’s the time to build your eyewear wardrobe. We can now offer three full sets of lenses for one great price. Plus, Transitions and Polarized are free! It’s the perfect chance to grab sunglasses, backups, or a fresh everyday style without breaking the bank.

❤️ Giving Back: $6.80 from Every Sale Donated to The River Food Pantry

Because supporting our community is what 608 Day is all about, we’re donating $6.80 from every sale during the event to The River Food Pantry, a vital local organization working to fight food insecurity right here in Madison.

Why Shop Local on 608 Day?

When you support independent businesses like ours, you’re not just shopping—you’re investing in your community. When you shop local, your dollars stay here in Madison, helping create a more vibrant, generous, and connected city.

So grab your shades, soak up the summer energy, and celebrate with us on June 7 and 8. Try on something new, take home a fantastic deal, and help make a difference in the lives of your neighbors.

See you in the 608!
#608Day #MadisonWI #ShopLocal608 #EyewearForGood #RiverFoodPantry
#SummerStyleMadison