Operating in Hilldale Shopping Center since 1998, Ulla Eyewear is one of Madison’s only local, independent, and family-owned eyewear stores. Our stunning selection of unique and stylish frames for men, women, and children – along with exclusive lines and interesting accessories – makes Ulla Eyewear Madison’s premier eyewear shopping destination. In 2015, INVISION Magazine named Ulla Eyewear a ‘Fine-alist’ as one of America’s Finest Optical Retailers.