Inspired Abroad, Giving Back at Home: Ulla’s New York & Paris Adventures + Donate & Save

As the holiday season begins, we at Ulla Eyewear reflect on all that we have to be thankful for, from our wonderful customers to the vibrant Madison community that continues to inspire them every day.

This year’s Donate & Save event (November 23–December 24) celebrates that spirit of gratitude and giving back. When customers bring in a bag of non-perishable food items, they’ll receive:

• $100 OFF a full-price frame or sunglasses with prescription lenses
• $50 OFF a full-price frame or non-prescription sunglasses

All donations support The River Food Pantry, helping local families enjoy warm, nourishing meals this holiday season. It’s a win-win: give a little, save a little, and look fabulous while doing it.

From Paris, With Inspiration (and Probably Too Many Croissants)

Earlier this fall, Brittany and Amy traveled to Paris for the world-renowned Silmo Optical Show — their first time attending the international event. Between dazzling eyewear displays, endless inspiration, they found themselves surrounded by the best the optical world has to offer.

They returned home brimming with ideas and with some truly exciting finds: three new European frame lines that will debut at Ulla in the coming months.

If You Can Learn It There, You Can Learn It Anywhere

While Brittany and Amy were perfecting their “bonjour” in Paris, Margot and Grace
took on New York City! The duo spent a weekend at the Optical Success Academy,
soaking up industry insights, refining their business strategy, and, of course, fitting in a
bit of sightseeing.

The Ulla team takes pride in the extra education, training, and industry involvement we pursue each year, all to create a welcoming, community-minded space focused on customer needs, unique and handcrafted eyewear, and a whole lot of heart.

From Paris to New York to Madison, one thing remains constant: Ulla’s love for what we do, and for the people we do it for.
This holiday season, the Ulla team invites everyone to join in the spirit of giving — donate, save, and discover what’s new in-store. And don’t forget to check back often to explore the new and exciting European frame lines arriving this winter.
Because seeing clearly is wonderful — but seeing the good makes the season shine even brighter.