Ulla Eyewear is celebrating its 28th birthday in Madison! Join us October 16–18 to celebrate our birthday with the people who have made it all possible: you! The weekend will be filled with special savings, local treats, exclusive extras, and plenty of reasons to find your next favorite pair of glasses.
Celebrate 28 Years with $128 Off Eyewear
It wouldn’t be a birthday celebration without a birthday special.
Throughout the weekend, enjoy $128 off a complete pair of eyewear.
Whether you’ve been thinking about a fresh everyday pair, something completely different from what you already own, or a new look that feels a little more you, our opticians will be here to help you find it.
And because choosing great eyewear is about more than simply finding something that fits, every purchase during our birthday celebration will also include something NEW to Ulla. A voucher for a Mini Color Analysis included in all booked frame styling appointments starting October 19th!
Discover the colors that make you shine and learn how they can help guide your eyewear choices.

A Little Something Extra
We wanted our 28th birthday to feel like a true celebration, so we’re adding a few special touches throughout the weekend.
Customers who purchase during the celebration can receive a limited-edition Ulla T-shirt designed by Triangulador, created especially for our birthday celebration.
We’ll also have treats from Miggy’s Bakes to enjoy while you shop, plus a special Barton Perreira showcase featuring even more beautiful eyewear to explore.
*Limited-edition T-shirts available while supplies last.
Celebrating 28 Years in Madison
Ulla Eyewear has called Madison home for 28 years, helping customers find distinctive eyewear from independent designers while supporting the local community.
During our birthday celebration, Ulla will donate $10 to the Dane County Humane Society for every purchase made.
Customers will also have the opportunity to support DCHS even more by purchasing additional giveaway entries for $5 each or five for $20.

Your Purchase Could Keep the Celebration Going
Every purchase made during our birthday weekend will automatically be entered into our giveaway.
We’ll choose three winners, each receiving a $100 gift card to one of our favorite local businesses: Morgan’s Shoes, Muramoto, or Twigs.
It’s our way of extending the celebration beyond Ulla and sharing a little love with some of the other local businesses that make Madison special.
Come Celebrate 28 Years With Us
A lot has changed since Ulla opened its doors 28 years ago, but some things haven’t.
We still believe eyewear should be personal. We still love finding independent designers who create things you won’t see everywhere else. And we still think shopping for glasses should be fun, thoughtful, and centered around finding something that makes you feel fantastic.
We hope you’ll stop by October 16–18 to celebrate with us, enjoy a treat, explore some incredible eyewear, and help us toast to 28 years of Ulla.
Here’s to the next 28!