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Hey, Ulla friends! We’re back with another edition of “trends that we’re obsessing over.” Summer is here in all of its hot and sunny glory, and you might feel like you’re working for the weekend. Why not add a little…

With summer in full effect, the Ulla crew is looking for any excuse to get outside! This summer, Hilldale has partnered with the Madison Moms Blog to host kids playdates on Hilldale’s beautiful green lawn. At the playdate, we jumped…

Eye experts agree: part of maintaining good eye health involves a comprehensive eye exam every two years for most children and adults and every year for seniors aged 60 and up. That being said, many find it difficult to schedule…

Ulla and Madison Moms Blog May 16th Event Calling all Madison Moms (and kids)! On Wednesday, May 16th, Ulla will participate in Madison Moms Blog’s monthly “playdate” at Hilldale from 10:00 to 11:30 am. Whether you’re an active reader of…

Springtime is right around the corner and if you’re anything like us you’ve already been daydreaming about the bright colors and pastels, geometric shapes, floral patterns and vintage styles that are taking over spring fashion by storm. Make sure your…

Ulla Eyewear was featured on the WI57 Talk of the Town this week! Our sales manager Margot sat down for an interview to talk about all of the exciting things happening at Ulla! This year Ulla Eyewear has been up…

Here at Ulla, we LOVE local partnerships, so what’s better than keeping it local within our own stomping grounds at Hilldale? Evereve is the perfect location to find contemporary women’s wear to pair with any of our fashionable frames. On…

Happy New Year, Madison! Obviously, any time you shop at Ulla, you’ll be getting a trendy frame, but if you’re wondering what the biggest trends of 2018 are so far, look no further! We’ve been seeing five big themes in…