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Ulla at Madisons Mom's Blog Summer Outing

Madison Mom’s Blog

With summer in full effect, the Ulla crew is looking for any excuse to get outside! This summer, Hilldale has partnered with the Madison Moms Blog to host kids playdates on Hilldale’s beautiful green lawn. At the playdate, we jumped…

Eye appointment discounts

Ulla Now Offers a $99 Eye Exam

Eye experts agree: part of maintaining good eye health involves a comprehensive eye exam every two years for most children and adults and every year for seniors aged 60 and up. That being said, many find it difficult to schedule…

Fashionable girl in Jonas Paul frames

Madison Moms Blog and Ulla Eyewear: May Playdate

Ulla and Madison Moms Blog May 16th Event Calling all Madison Moms (and kids)! On Wednesday, May 16th, Ulla will participate in Madison Moms Blog’s monthly “playdate” at Hilldale from 10:00 to 11:30 am. Whether you’re an active reader of…

Evereve and Ulla Eyewear: Springtime Essentials

Springtime is right around the corner and if you’re anything like us you’ve already been daydreaming about the bright colors and pastels, geometric shapes, floral patterns and vintage styles that are taking over spring fashion by storm. Make sure your…

WI 57 Talk of the Town Featuring Ulla Eyewear!

Ulla Eyewear was featured on the WI57 Talk of the Town this week! Our sales manager Margot sat down for an interview to talk about all of the exciting things happening at Ulla! This year Ulla Eyewear has been up…

Ulla and Evereve: The Perfect Pair

Here at Ulla, we LOVE local partnerships, so what’s better than keeping it local within our own stomping grounds at Hilldale? Evereve is the perfect location to find contemporary women’s wear to pair with any of our fashionable frames. On…

2018 Trends

Happy New Year, Madison! Obviously, any time you shop at Ulla, you’ll be getting a trendy frame, but if you’re wondering what the biggest trends of 2018 are so far, look no further! We’ve been seeing five big themes in…

Vision Expo West 2017

We love fall for a million reasons, but one of them is that we get to go to Vision Expo West and it’s not just because we get to go to Vegas! If you’re not eye-geeks like we are, you may…

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