There’s something special about Madison, especially in the summer.
Maybe it’s an early morning walk through the Arboretum, coffee in hand, before the city fully wakes up. Maybe it’s Saturdays spent wandering the Dane County Farmers’ Market around the Capitol Square. Maybe it’s dinner at a favorite local restaurant followed by sunset views at the Union Terrace.
Madison has a way of making everyday moments feel memorable, and that’s exactly why we love calling this city home.
To celebrate 608 Day, we’re hosting a special two-day event June 7-8 dedicated to the city we love and the community that supports us year-round.
For two days only, enjoy special pricing on eyewear and accessories:
- Frames marked to $60.80, $160.80, and $260.80
- Select accessories for just $6.80
- Multiple pair special offers available throughout the event
Whether you’re looking for new everyday glasses, sunglasses for lake days and patio season, or a second pair to switch up your style, this is the perfect time to shop.
Madison summers are filled with the little things that make this city unforgettable:
- Walks through the UW Arboretum
- Saturdays at the Farmers’ Market
- Trying a new local restaurant or revisiting a longtime favorite
- Watching the sunset from the Union Terrace
- Concerts on the Square
- Bike rides along Lake Monona and Lake Mendota
- The energy of a warm evening downtown
608 Day is our way of celebrating all of it, and celebrating the people who make Madison such an incredible place to live, work, and connect.
We hope you’ll stop in June 7-8 to shop the event, say hello, and celebrate Madison with us.
