Celebrating 27 Years in Style: Our Birthday Bash at Ulla Eyewear
This October, Ulla Eyewear turns 27, and we couldn’t have done it without you! For nearly three decades, you have trusted us to bring vision, style, and confidence to your everyday lives. Now, it’s time to celebrate YOU. From October 24–26, 2025, join us at Hilldale Shopping Center for three days of unforgettable style, exclusive savings, and sweet surprises.
Why Celebrate With Us?
We’re More Than Just Glasses!
Since opening in 1998, Ulla Eyewear has been locally owned, woman-run, and proud to serve Madison as a premier destination for handcrafted frames and sunglasses. Our philosophy has always been simple: eyewear should never be an afterthought. It should be an extension of who you are, both timeless and cutting-edge. And maybe a little fun! We carefully curate frames from small, independent eyewear companies whose values align with ours. Many of these brands are deeply committed to sustainability, artisanal craftsmanship, and ethical design. Glasses that not just feel good on your face but are true to who you are/what you believe in.
An Experience Designed Around You
We believe you are more than just a transaction. At Ulla, you are the center of attention. Every visit begins with listening—understanding your needs, your lifestyle, and your style goals. We try to have a good time while doing it, too! Our team is passionate about guiding you to frames that not only fit your face, but also your personality.
Annette, a long-term customer, put it best:
“I bought my first pair of glasses from Ulla Eyewear a few years ago and loved them! Once you’ve worn glasses from here, you can’t go back to any other place. I tried and hated every other pair from other places. The whole staff is fantastic! I highly recommend getting your next pair of glasses at Ulla!”
It’s this commitment to service—warm, fun, and attentive—that has made us a trusted part of the Madison community for 27 years.
Birthday Savings Made for You!
This birthday is about more than cake and candles—it’s about giving back to our customers with savings that sparkle:
- $127 OFF all full-price frames & sunglasses
- $27 OFF all clips for sun, driving, and reading
- 100 pairs of $100 frames—first come, first served!
- Three pairs of lenses for one great price
Whether you’re refreshing your signature style or adding something bold and new, these three
days are your chance to make it happen.
A Special Feature: Ørgreen Frames ✨
On Friday and Saturday only, we’re thrilled to showcase the entire Ørgreen collection. This Danish-designed eyewear brand is internationally celebrated for its distinctive color combinations, minimalist aesthetic, and exceptional craftsmanship. Each pair is handmade with precision, offering a blend of modern elegance and bold individuality.
A Gift with Every Purchase
What’s a celebration without treats? With every purchase during our Birthday Bash, you’ll receive decadent handcrafted chocolates from Madison Chocolate Company—a small token of our gratitude for supporting our local small business.
Celebrate & Give Back
Our celebration is about more than eyewear—it’s about community. For every sale during our Birthday Bash, we’ll donate $10 to the Carbone Cancer Center. Together, we can celebrate in style while making a meaningful difference.
Join the Celebration!
October 24–26, 2025. For three days only, enjoy dazzling savings, indulge in sweet surprises, discover the artistry of Ørgreen frames, and celebrate 27 stylish years with us at Ulla Eyewear.
Let’s make this birthday unforgettable—together.