Theo Frame Show – Saturday 4/15 – Details Here!

Join us Saturday April 15th for a show celebrating Theo!

We’ll host the entire collection of Theo frames and sunglasses.  Our staff will be on hand to guide you through the selection process ensuring that you leave with frames that are as unique as you!

During the show you’ll enjoy:

  • 20% off your lenses with any Theo purchase
  • 30% off the frame and lenses of your second pair purchase that day (… or 3rd or 4th)
  • Chances to win $1,500 in Ulla Eyewear frames, lenses and accessories!

While we want you to come as you are and when you can we do recommend you book an appointment to ensure you have the time and attention you deserve!  Please do so by emailing


The most self-willed brand in the world

What began as a memo… on an order form has developed into the slogan for the most headstrong Belgian brand of spectacles: ‘theo loves you’. To this very day the motto connects everything Theo does, every decision, every collection. It was the love for their clients that made Wim Somers and Patrick Hoet, opticians with their own store, decide to design and present a collection under the name of Theo. Why? Well, simple: because they wanted to offer their clients something other than the mainstream glasses that were selling at the time. So, in 1989, the first Theo glasses became a fact. And they were groundbreaking. With every following collection, it became increasingly easier to reach the consumer. Today, more than 20 years later, Theo is sold in 1,400 stores across 50 countries… and Theo loves them all!