It’s that time of year again my bespectacled friends- it’s SIDEWALK SALE time!  Every frame will be at least 20% off with savings up to 75%.

And as if that wasn’t reason enough to check us out we’ll also be hosting a frame show for Salt Optics this coming Saturday.  View the entire collection here before stopping by to view them in person.

Mistura Timepieces are created from genuine Colombian wood, leather, denim, gold foil, real pressed flowers, cork and carbon fiber.  These combinations ensure that you’ll find a unique watch that suits you perfectly.

We invite you to take advantage of our Mistura Holiday Sale where we’ll offer up to 30% off all in stock watches and 25% off all special ordered watches. (more…)


The holidays spark something in all of us to give back, to make the gesture, to extend the helping hand.  At Ulla Eyewear it’s no different. (more…)



Looking for something fun to do with your girlfriends on a Thursday night?  Join Ulla Eyewear for our first ever Ladies Night!  We’ll be sipping wine and helping you save on everything!  Save $25 on your purchase for each friend you bring up to $75.  We’re also offering 10% off all accessories; including Eyebobs, La Loop, Mistura Timepieces and Sarah DeAngelo Jewelry. (more…)

Have you been pining over a new pair of a glasses? Maybe a second pair? Maybe those incredible prescription sunglasses that you just can’t bring yourself to purchase?  Well this weekend is for YOU! (more…)


In an effort to raise money for Combat Blindness International and World Sight Day (October 1) we are hosting a raffle to win a pair of beautiful Tom Ford sunglasses. (more…)

11953654_973497812714086_2489429771156436812_oUlla Eyewear is proud to be a sponsor for the Greater Madison Jazz Consortium‘s final Jazz Stroll of the season right here at Hilldale. (more…)
sidewalk sale web banner Tomorrow begins our epic Sidewalk Sale! We will have mark downs on everything in the store up to FREE (more…)
create your own frameAt Ulla Eyewear we embrace creativity in all forms- we’d like to see yours. We challenge you to create your own pair of glasses from unconventional materials. The crazier the better- let your imagination run wild.
The Challenge: (more…)


It’s that time of year again! Our June Sunglass Spectacular always proves to be one of our most popular (more…)