We’ll be hosting the newest collections from Etnia Barcelona for your shopping pleasure.  Enjoy light fare and drinks while you browse and see what’s coming for fall and winter 2015.

Purchase a $5 raffle ticket (or several) entering you to win an Etnia frame of your choice.  The more you buy the better your chances are of winning.  We will announce the winner on Monday August 31st.



Schedule an appointment for our Friday August 28th Sneak Peek event to secure some undivided time with the Ulla Staff and our Etnia brand representative John.

Email Margot at margot@ullaeyewear.com to book your appointment.  Space is limited.



JOIN US SATURDAY 8/29 for a frame show by Ulla Eyewear and Etnia Barcelona! Shop the newest styles for fall and winter with Etnia’s adult, kids and sun collections.  We’ll provide drinks and light fare as well as our fully trained Ulla staff to guide you through the afternoon. (more…)

Celebrities in Round July 2015  The celebrities have spoken: Round is IT for summer 2015.  With a variety of colors, shapes (yes there are different “shapes” of round frames), sizes and lens finishes (Mirrors are ALL (more…)
Ulla Store FrontUlla Eyewear recently had the honor of being selected by a panel of our peers as one of the best optical shops in the country.  We are so excited and proud to have our efforts recognized.  It is important to us to always be pushing the envelope; finding new, different and interesting pieces (more…)
bravaWe are so excited to announce that Brava Magazine has added a “Favorite Local Eyewear Boutique” category to this years Raves and Faves!  This listing of top places (more…)

xophakidsLINDBERG_1502-9553Lindberg 1

Kids frames have to be a little bit of everything: cute, durable, functional, fashionable and STRONG. We’re sure no one is as tough on their glasses as kids (except maybe us and a few people you may know.. just kidding).


inforgraphic-on-History-of-Eyeglasses.jpg-600×6131-Have you ever thought about what your frames says about you?  Have you ever heard “the eyes are the window to your soul”?  Well, you better make sure they are framed right.  The New York Times recently put out an article (more…)

InstagramInstagram is a great way for us to stay in touch with our followers on a purely visual basis.  As a company so invested in color, shape, (more…)
WWHF Donation May 2015We were so honored to be part of the Wisconsin Women’s Health Foundation‘s Spring Gala held on May 9th in the beautiful State Capital.  As part of their silent auction we donated (more…)
Etnia Barcelona Africa 1 Sunglasses

This evening Ulla Eyewear is proud to participate in ARCW’s Red Ribbon Affair gala. (more…)